How to Identify Content Gaps Using Perplexity Pro with DeepSeek

Here’s a step-by-step script for using Perplexity Pro with DeepSeek to identify content gaps in competitive keyword strategies.

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Prompts to Identify Content Gaps

Step 1: Brainstorm Core Topics and Keywords

Identify the main themes and search terms related to your niche. This creates a foundation for your content gap analysis.

Sample Prompt:

"Based on [your niche], what are 10 core topics and related keywords?"

Step 2: Explore Existing Content Landscape

Understand what information is already available on your topics. This helps identify areas where content is lacking or incomplete.

Sample Prompts:

What are the most popular articles and videos about [your niche]?

Summarize the key information covered in the top 5 search results for [your niche].

What are the common questions addressed in online forums related to [your niche]?

Step 3: Identify Competitors in Your Niche

DeepSeek R1 crawls SERP data and competitor profiles to pinpoint gaps. Look for keywords where your competitors rank but you do not.

Sample Prompt:

“List the top 5 competitors in the [your niche] industry and their primary keyword targets.”  

Step 4: Uncover Competitive Keyword Gaps

Analyze competitor keywords to identify terms with high search volume and low difficulty.

Sample Prompt:

“Analyze [Competitor URL] and compare their top 10 keywords to my site [Your URL]. Highlight keywords with high search volume (1k+) and low difficulty (<40) that my Competitor ranks for (top 20 positions) and my site does not.”

Step 5: Prioritize Opportunities

Use DeepSeek’s reasoning to find opportunities. For example, it might flag long-tail keywords like ‘wireless headphones for small ears’ as underserved but high-conversion.

Sample Prompt:

“Create a priority list of 10 content gap keywords for [your niche], weighting search volume, difficulty, and alignment with my brand’s expertise.”

Step 6: Generate Content Strategy

Use Perplexity Pro with DeepSeek to create a comprehensive content strategy to dominate untapped keywords, even in competitive categories.

Sample Prompt:

“Draft an SEO content plan targeting [your niche or target keyword]. Include subtopics, keyword placement, and recommended formats (e.g., buyer’s guide vs. product comparison).”

Step 7: Identify User Questions and Pain Points

Uncover the specific questions and challenges your target audience faces. This reveals gaps in information or solutions that your content can address.

Sample Prompts:

What are the most frequent questions people ask about [your niche or target keyword] on social media?

What are the common problems beginners encounter when starting a [your niche or target keyword]?

Step 8: Analyze Emerging Trends and Developments

Stay up-to-date with the latest information and identify new areas of interest. This allows you to create timely and relevant content that addresses current needs.

What are the latest research findings on [your niche]?

What are the emerging technologies related to [your niche]?

What are the trending discussions on social media about [your niche] right now?

What are the news stories from the last week regarding [your niche]?

Prompts that Use DeepSeek’s Real-Time Capabilities

Tap into DeepSeek’s real-time information.

What are the latest developments in [your niche] as reported in the last week?

Focus on current user pain points.

What are the most common unanswered questions about [Topic] in 2025?

Highlights where existing information falls short.

What are the limitations of current solutions for [Specific Problem within your niche]?

Target misinformation and clarify confusion around your niche.

What are the misconceptions about [Topic] that people have in [Current Month/Year]?

Access real time academic and scientific updates on your niche.

What are the most recent research findings on [your niche] and what are the key takeaways?

Seek out information in your niche for expert audiences.

What are the advanced techniques for [your niche] that are not well-documented online?

Addresses deeper, societal implications around your niche.

What are the ethical considerations surrounding [your niche] that are being overlooked?

Finds location-based information about your niche.

What are the regional differences in how [your niche] is approached?

What are the Main Benefits of Using DeepSeek R1 for Content Gap Analysis?

DeepSeek R1 is really good at finding information that other tools might miss. The platform combines advanced reasoning capabilities with multimodal data processing.

Contextual Cross-Referencing:

DeepSeek R1 integrates text, images, and voice inputs to identify patterns competitors might miss. For example, it can correlate customer reviews (text) with product images to spot underserved topics like “durable hiking backpacks under $100”

Fact-Checking Accuracy:

This model double-checks information with reliable sources in real-time. So, if someone claims their headphones are “the best noise-canceling,” R1 will look at the company’s technical specs against manufacturer datasheets and third-party reviews. This helps prevent spreading false information.

Adaptive Learning Architecture:

DeepSeek R1 has a huge brain! It learns from how people use it and gets better over time. With 500 billion parameters—nearly 3x GPT-4’s capacity—R1 continuously refines its analysis based on user interactions. This allows it to detect emerging trends like seasonal keyword shifts (e.g., “eco-friendly holiday gifts”) faster than other tools

Semantic Keyword Optimization:

Instead of just finding basic keywords, DeepSeek R1 looks for phrases that people actually use when they search. For example, it knows that “wireless earbuds for small ears” is better than just “earbuds.” It also finds related phrases like “sweat-resistant workout earbuds” to address multiple intent layers at once.

Structured Outputs for SEO:

DeepSeek R1 can create organized content plans that are good for SEO (making your website show up higher in search results).

The model generates content plans with:

• Hierarchical headers (H1–H3) incorporating target keywords
• Scannable tables comparing competitor features or pricing
• Internal linking strategies based on site content audits

Example output structure:

Content Element	SEO Impact	R1 Optimization
Headers	High	Keyword-rich H2/H3 tags
Tables	High	Featured snippet targeting

Start by selecting the DeepSeek R1 reasoning model in Perplexity Pro. On desktop, toggle the Pro switch and choose Reasoning with R1 from the dropdown. On mobile, tap the Pro label in the search bar and select the same option.

Cost-Effective:

At 1/20th the cost of comparable models like OpenAI-o1, R1 enables small teams to conduct enterprise-level gap analysis. Users report 30–50% faster content audits compared to manual methods.